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Better Merchants

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Are you in the Lafayette/West Lafayette and surrounding areas? We are searching for trusted and established small businesses who provide a product/service that people need in good times or bad. Our roster of Better Merchants members include a funeral home, car dealership, HVAC, pest control, laundromat, locksmith, and payroll service, just to name a handful. These better merchants trust Better Merchants. We plan, produce, and place media buys and advertising content and we've done excellent work for decades. You don't have to go it alone or sit in another meeting with a media vendor! Please call Keith at 765-412-1089 to learn more.

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Website Discovery

Step 1 of 5 - Contact Info

20%

Business or organization name:*
Business Slogan or Tagline
Primary Contact Person*
First Last
Email*
Phone*
Your Mailing Address
For internal use, will not be shared or used online.

Street Address Address Line 2 City State ZIP Code

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Why did you start your business?
How did you get to where you are today? What is your story?
Who do you serve? Describe your ideal client.
What are they like? What are they passionate about? What do they dream of or what to achieve?
How are you different from anyone else who does what you do?
What is unique about you, your business, your services, products, and programs, your background, or even the way you work?
Who are your main competitors, or people who are doing what you want to do, and in your eyes, doing it right?
Please provide names and websites.
Are there any sensitivities we should be aware of about your brand, industry, market, or audience?
i.e. Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.
Are there any special requirements we need to know about?

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Do you currently have a website?
- Yes
- No
Website
If yes, what it your website?
Do you have a domain name for your website?
- Yes
- No
What is your domain name?
Are there any aspects of your current site that you like or work well, if so what are they?*
Why do you need a new website or what is the goal of the site?*
(Example: improve sales or customer satisfaction, modernize an outdated design, promote a service, educate the viewer, etc.)

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Do you have content ready for your website?*
- Yes
- No
Note: Content is the most important part of your website, and will be what drives traffic through search engines and what helps your users find the information they are looking for. The majority of delays we experience in completing a website are due to content not being ready. If you haven't started on your content yet, now is the time to start thinking and planning for it.
Great! Content is the most important part of your website, and will be what drives traffic through search engines and what helps your users find the information they are looking for. We will be sharing a DropBox folder with you so you can share your content with us.
Do you want or need a contact phone number, business location, or email on your HOME page?
- Yes
- No
Phone
Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Email
What email address should be shown publicly on the site?
Do you need any special features on your HOME page?
(Example: contact form, gallery, video, blog, testimonials, etc.)
Social Media
What social media links need to be on your site?
- Facebook
- Twitter
- Linked In
- Instagram
- YouTube
- Pinterest
- Google Plus
- Goodreads
- Reddit
- Tumblr
- Skype
- Other
Describe how you want your website to look and feel?*
(Example: clean, balanced, modern, corporate, vintage, professional, bright, happy, corporate, minimalistic, trendy, etc.)
Is there anything you dislike, can't stand, or definitely don't want in terms of the design?
What pages will be in your navigation?
(Example: HOME, ABOUT, SERVICES, PORTFOLIO, TESTIMONIALS, FAQ, CONTACT)

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What colors do you want to feature on your website?*
Color is the first thing most people notice when they open a website and first impressions should be good impressions. If used effectively color is a powerful tool, it can set a mood, add excitement or highlight areas of a design that need attention. If you aren’t sure what colors to use, we have put together a few color palettes that might provide you with some inspiration.
What colors should absolutely NOT be on your website?*
Do you have any photos or images that you want is to use on the home page?
Please add the highest resolution photos you have in the DropBox we will share with you.
- Yes
- No
Do you have a logo you want us to use?
Please share the highest resolution logo, preferably in vector format if you have it, in the DropBox that we will share with you.
- Yes
- No
Inspiration*
Please provide us with several links to sites that you love and tell us why. Example: “I like the fonts on this page," “I like the video section on this page” or "I like the colors, format and social media links on this site" These examples provide us with a good visual of what you are wanting on your new site. They do not need to be related to your industry or competitors, just sites you find appealing.
Did we miss anything?
Please provide us with any additional information if we missed anything in the above questions that you feel is important to your website design.
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Better Merchants, Inc. is a full-service marketing and production company offering a variety of advertising services to customize your small business marketing strategy in Central Indiana.

Better Merchants, Inc.

516 Main Street, Suite H

Lafayette, IN 47901
Phone: (765) 420-7050 ext: 112

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