"To maximize our organization's operations we have outsourced technology to experts who enhance the quality of our communications to our stakeholders. Keith Austin from Better Merchants has served on the committee many years and has brought us into the 21st century. The expertise of his staff enabled our web site to be a more useful and friendly tool that increases exposure and information to the public. The video content is current and gives a brief snapshot of the event, its purpose, as well as artists' and community individuals' perspective on the event. Keith has prepared strategies for optimizing resources directed for publicizing the fair to targeted audiences through the most current and efficient technology. Keith has brought many practical ideas to the committee for consideration and is a respected, active contributing member of the committee."
Senior Committee Member
"I've said it before and I'll say it again, we are not marketing people. We don't want to become marketing people.that's where you help. We work to get you an idea of our ideal customer, you do the rest. You help find the marketing channels, work with the local media vendors, etc. We don't need to know that this radio station has this metric, that cable channel has this metric. You take care of this for us and it has worked very well. You've helped shape our marketing message, offer feedback on what you think will work and so forth."
"I’ve been proud to work with the folks at Better Merchants, to help businesses deliver compelling messages to the right potential customers, for over 22 years. They are nice, honest, and dependable, and really know their way around advertising media. They thoroughly and objectively research all the options to make every ad campaign perform for the client. They are a valuable business partner, for me, and for every client they represent."
Senior Account Manager, Comcast Spotlight of Lafayette
"Better Merchants does marketing better than I ever could!
They have trustworthy recommendations for ad placements and mediums all within our budget.
I wouldn't be able to ensure a consistent ad message across all the different TV stations and website advertising as well as Keith and Colvin do.
They also negotiate with all the various phone book reps so we don't have to. We have trusted our marketing to them for over 25 years and have seen the benefits!"