It’s how we work for you!
Volume Buying Power
Better Merchants purchases hundreds of thousands of dollars worth of local advertising media every year, which gives us the same kind of buying power enjoyed by the huge advertisers. We pass these savings along to our members, so we are able to bring you far more value per ad dollar than you could have realized on their own.
Because Better Merchants purchases so much local advertising media we are afforded a higher level of service than what would be afford to any of the small level advertisers we represent.
A Broader Perspective
We get pitched hundreds of media ad “deals” every month from dozens of media vendors. This provides us with a very broad perspective of what is available and what it should cost. This allows us to precisely match a given Better Merchants member’s targeted prospects with the best available media at the best available cost per impression.
Thousands of Media Flights of Experience
If you can name a potential advertising vehicle the odds are that we’ve had a member at one time that
has tried it (this means we know what does and doesn’t work).
Zero Emotion Ad Buys
Because we are absolutely objective when buying advertising for our members we are never burdened by personal relationships with media reps. All decisions are based on the viability of the advertising.
We’re Numbers Freaks
We buy advertising media on the basis of its relative cost-effectiveness. Each advertising media has its own independent ratings service. These ratings services have proven themselves extremely valuable in making objective ad buys for our members.
We Maintain Complete Control
By placing all of our members’ media buys we are able to maintain the kind of buying power and clout
that has made us so successful for our members. This also assures each member that we can provide
them with a complete accounting of where every single ad dollar was spent and why it was spent.
Our Track Record is Unimpeachable
Never have we failed to produce phenomenal successes for our members providing that we were given
a clear objective, complete media control, and an appropriate ad budget.